Advertising

THINK Before you Buy: Media Literacy


Joann’s post about advertising was especially funny to me, the proud owner of both the Miracle Blade III knives and the complete set of ShamWOW towels. I really like as seen on TV stuff! Students and parents alike are barraged with advertisements in all forms of media throughout the day. An important part of media literacy we need to stress with our children is the ability to critically analyze the advertisements around them so they can make good purchasing decisions throughout their lives, instead of just buying the things with the flashiest ads.

Joann's companion column: 

Selling It


“You really need that,” my seven year-old announced one day, pointing at the TV. An infomercial for the Buxton Organizer, a “stylish genuine leather over-the-shoulder organizer,” shows an exasperated woman digging through her purse while her MIA cell phone frantically rings. “I already have a purse,” I replied, somewhat defensively. “But look at how much stuff it holds!” my daughter breathed, while the woman on the commercial stuffed a wallet, cell phone, two water bottles, an umbrella, and what looked like an entire cosmetics counter worth of makeup into her bag. “And it comes with a little message reminder thingie,” my daughter pressed. “You know how much you forget stuff!” A year later, while I still don’t have a Buxton Organizer, my daughter has not forgotten the commercial.

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