Ad Targeting and Techniques

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Description:

This lesson allows students to learn how (and why!) advertisers choose certain techniques to reach a certain target audience.

Education Levels:

4, 5, 6, 7

Subject:

Language Arts, Social Studies

Resource Type:

Lesson plan

Fee Status:

Free

Online provider:

Scholastic

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Keywords:

Marketing, Media literacy, Products, Advertising, Persuasion, Consumers

Mediator:

Middle school teachers, Elementary school teachers

Publisher:

Federal Trade Commission

Is Part Of:

Language:

English

Subjects/Topics

P21 Subject:

Information and Communication Skills, Interpersonal and Self Directional Skills