Demographic Beer
Demographic Beer
Description:
In order to sell the many brands of beer, advertisers have portioned out beer drinkers into demographic groups, or groups defined in terms of their age, sex, education, and income. After a careful look at many commercials, it is easy to see which beer is intended for each group. In this activity, students learn about stereotypes used by advertisers to represent demographic groups.
Education Levels:
9, 10, 11, 12
Subject:
Language Arts, Social Studies
Resource Type:
Activity
Fee Status:
Free
Online provider:
Media Awareness Network
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