"He Shoots, He Scores": Alcohol Advertising and Sports

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Description:

In this lesson, students explore how companies influence consumers by sponsoring sporting events and hiring sports figures to sell products.

Education Levels:

4, 5, 6

Subject:

Process Skills, Social Studies

Resource Type:

Lesson plan

Fee Status:

Free

Online provider:

Media Awareness Network

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Keywords:

Cherry, Don, Celebrities, Molson, Sporting events, Alcohol, Sports figures, Beer, Advertisements, Drinking, Consumers, Athletes, Ad campaigns

Mediator:

Middle school teachers, Elementary school teachers

Publisher:

Media Awareness Network

Is Part Of:

Language:

English

Subjects/Topics

P21 Subject:

Language Arts, English, Interpersonal and Self Directional Skills