Ad Awareness

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Ad Awareness

Description:

This lesson invites students to explore what advertising is, what ads do, and who's responsible for the messages in ads.

Education Levels:

5, 6

Subject:

Language Arts, Social Studies

Resource Type:

Lesson plan

Fee Status:

Free

Online provider:

Federal Trade Commission

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Keywords:

Critical thinking skills, Messages, Products, Advertising, Advertisements, Consumers, Federal Trade Commission, Media

Mediator:

Middle school teachers, Elementary school teachers

Publisher:

Federal Trade Commission

Is Part Of:

http://www.admongo.gov/_pdf/curriculum/FTC-Lesson-Plans-Student-Worksheets.pdf

Language:

English

Subjects/Topics

P21 Subject:

Language Arts, English, Thinking and Problem Solving Skills

Learning Outcomes:

Conforms To

Social Studies Curriculum Standards (2001)

Governance and Civics

Content Standard: 4.0
Governance establishes structures of power and authority in order to provide order and stability. Civic efficacy requires understanding rights and responsibilities, ethical behavior, and the role of citizens within their community, nation, and world.

Appreciate the development of people's need to organize themselves into a system of governance

b. Analyze and explain ideas and governmental mechanisms to meet needs and wants of citizens, regulate territory, manage conflict, and establish order and security.

Conforms To

Social Studies Curriculum Standards (2001)

Individuals, Groups, and Interactions

Content Standard: 6.0
Personal development and identity are shaped by factors including culture, groups, and institutions. Central to this development are exploration, identification, and analysis of how individuals, and groups work independently and cooperatively.

Recognize the impact of individual and group decisions on citizens and communities.

b. Identify and interpret examples of stereotyping, conformity, and altruism.

Conforms To

K-12 English Language Arts Curriculum Framework (1995)

Reading

Curriculum Standard 1. Students will demonstrate the interest and ability to read age-appropriate materials fluently, with understanding and appreciation.

Make and confirm simple predictions to increase their level of understanding.

Conforms To

Social Studies Curriculum Standards (2001)

Culture

Content Standard: 1.0
Culture encompasses similarities and differences among people, including their beliefs, knowledge, changes, values, and traditions. Students will explore these elements of society to develop an appreciation and respect for the variety of human cultures.

Understand how cultural perspective impacts perceptions of places and regions.

a. Explain how information and experiences may be interpreted differently from people of diverse cultural perspectives and frames of reference.

Conforms To

Social Studies Curriculum Standards (2001)

Individuals, Groups, and Interactions

Understand how groups can impact change at world levels.

c. Analyze group and institutional influences on people, events, and elements of culture.

Conforms To

Social Studies Curriculum Standards (2001)

Governance and Civics

Recognize the purposes and structure of governments.

a. Describe the purpose of government and how its powers are acquired, used, and justified.

This data provided by the Achievement Standards Network

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Ad Awareness

Ad Awareness

Subjects/Topics

Learning Outcomes:

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