Commercial Jingle

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Commercial Jingle

Description:

Students create thirty-second commercials to specifications given by local business owners, who "hire them." The commercials must reflect the information and mood requested, and must include a sung "jingle," background music and spoken text, all notated and recorded. Commercials are given on disk or tape to business owner who gives feedback to the composer. This project provides the young composers with experience writing music for a commercial purpose, according to guidelines given them by an employer.

Education Levels:

4, 5, 6, 7, 8, 9, 10, 11, 12

Subject:

Music

Resource Type:

Lesson plan

Medium:

PDF

Fee Status:

Free

Beneficiary:

Students

Online provider:

Vermont MIDI Project

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Keywords:

Music composition, Commercials, Advertisements, Jingles, Musical notation

Mediator:

Secondary school teachers, Middle school teachers, Elementary school teachers

Publisher:

Vermont MIDI Project

Contributor:

Anne K. Hamilton

Is Part Of:

http://www.vtmidi.org/AtoC.html

Language:

English

General

Essential Resources:

Computers with music notation software; iPods or other recording devices

Referenced Resources/Versions

References:

http://www.vtmidi.org/delab.mp3

Subjects/Topics

P21 Subject:

Arts

Instructional Methods

Assessment Method:

Peer evaluation, Observation

Learning Outcomes:

Broad Correlation

The National Standards for Arts Education (1994)

Music

Content Standard 4: Composing and arranging music within specified guidelines

Achievement Standard:

Students compose short pieces within specified guidelines (e.g., a particular style, form, instrumentation, compositional technique), demonstrating how the elements of music are used to achieve unity and variety, tension and release, and balance

Broad Correlation

The National Standards for Arts Education (1994)

Music

Content Standard 4: Composing and arranging music within specified guidelines

Achievement Standard, Proficient:

Students arrange pieces for voices or instruments other than those for which the pieces were written in ways that preserve or enhance the expressive effect of the music

This data provided by the Achievement Standards Network

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Commercial Jingle

Commercial Jingle

General

Referenced Resources/Versions

Subjects/Topics

Instructional Methods

Learning Outcomes:

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