Entrepreneurs
Entrepreneurs
Description:
The ability to identify a need in society that can be turned into a profitable business or service requires both creativity and a strong sense of business. Entrepreneurs have the ability to explore new ways to enter existing or new market segments. While corporate CEOs epitomizing greed, corruption, and obfuscation have dominated headlines for the past 18 months, another breed of leader has quietly emerged, combining creativity and ethics to establish new models of success. Based on a notion of "to be" rather than "to do", successful CEOs can translate corporate mission to galvanizing slogans, and adopt flexible and fluid management styles to foster individual creative efforts in the service of organizational goals. Several companies provide vivid depictions of this new economy leadership ethic, and are worthy of closer examination. This case study analyzes business models in this vein, reviewing companies that successfully balance customer satisfaction in a virtual marketplace, encourage personal commitment through innovative ownership schemes, and bridge the old economy and new. These studies focus on approaches to leadership and creativity from which students can derive essential principles and practices of businesses. Students will be poised to prosper in the 21st century as the new entrepreneurs.
Education Levels:
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, Higher education, Kindergarten
Subject:
Careers, Current Events/issues, Economics
Resource Type:
Project
Medium:
PDF
Fee Status:
Free
Beneficiary:
Students
Online provider:
USA Today Education
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