June 2013

Rube! A Physics and Creativity Challenge


Humans spend a lot of time and effort simplifying processes, making tasks more efficient, and finding better ways to get things done. The ultimate goal of innovation, after all, is to make life better, easier, and more fulfilling. In a stark contrast to this goal, Rube Goldberg’s whimsical and complicated designs brought humor and fun to engineering and physics, appealing to learners of all ages.